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A fresh look at corporate goal setting


Do you ever feel like you're stuck in a rut, setting vague goals that never seem to lead anywhere? Maybe you want to grow your business, improve your skills, or achieve a personal milestone. Whatever it is, it's easy to get lost in the weeds and lose sight of what really matters. That's where OKRs come in.


OKRs, or Objectives and Key Results, are a powerful framework for managing success. They've been used by some of the biggest companies in the world - think Google, Oracle, and Intel - to drive innovation and growth. But what exactly are OKRs, and how do they differ from boring old goals that get set and forgotten, again and again? Let's break it down.


At its core, an OKR is almost the same as a goal. It sets out a direction for your team or company - where do you need to go? But instead of stopping there, OKRs take things one step further by adding Key Results. These are simply KPIs or metrics with targets that help you measure progress toward your Objective and tell you if you're on track.

For example, let's say your goal is to grow revenue to $1 million. That's great - but it doesn't give you much direction on how to get there or how to measure progress along the way. With an OKR framework, you would split this goal into two parts: an Objective (Grow revenue) and a Key Result ($1 million in revenues). This simple shift helps focus work and makes success measurable.


But why should you bother splitting your goals into Objectives and Key Results? For starters, it increases company-wide transparency as everyone should be able to understand the Objective. Key Results can often be more technical or specific and might not appeal to everyone outside of the relevant team. By having clear objectives that everyone can understand, teams will be able to work together more effectively toward their shared mission.


Another benefit of using an OKR framework is that it allows for multiple Key Results to be set for each Objective. Achieving enterprise-grade app performance probably requires influencing more than just one metric; with an OKR approach each metric can become its own key result which reduces ambiguity around what needs improvement

Objectives also represent key focus points for an organization or team; they should therefore be inspiring and easy-to-remember so your team knows exactly what they should be focused on! Not everybody is moved by numbers or targets alone so making sure Objectives are digestible will increase buy-in amongst all members of staff.


But wait - there's more! As a framework for goal management, OKRs means a lot more than just Objectives & Key Results. At Scaled OKRs, we look at OKRs as a strategy and alignment framework that seeks to ensure organizational clarity by creating an environment of common goals and shared commitments. The framework reflects a body of knowledge collected over the decades since goal management first came into corporate culture back in the 1950s with MBOs (Management by Objectives).


If all this talk about OKRs has piqued your interest then we recommend reading "Goals Gone Wild" from Harvard Business School which details research showing that goals have clear advantages when implemented correctly within organizations.


In conclusion: tired of feeling like your goals lack direction? Say hello to OKRs! By breaking down big-picture aspirations into actionable objectives with measurable results attached (key results), this framework has proven time-and-time again that it can help organizations achieve their wildest dreams! So whether you're looking at growing your business or achieving personal milestones like learning new skills – try implementing some well-crafted OKRs today – trust us – they’ll definitely make a difference!


If you're looking to get started on your journey with OKRs, give us a call today and get on the fast track to success with OKRs!

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